Privacy Policy

This privacy policy applies to the website of Apex Home Enhancement (www.apexhomeenhancements.com). It does not apply to other Internet offers to which we merely refer by means of a link. We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data in this context is all data with which you can be personally identified. We treat your personal data confidentially and in accordance with the statutory data protection regulations at all times. In particular we pride ourselves to be in compliance with the UK`s Data Protection Act (DPA) and the EU`s General Data Protection Regulation (GDPR) and this Privacy Policy.

 

Data collection on our website

Who is responsible for data collection on this website? Data processing on this website is carried out by

 

Apex Home Enhancement LTD

Marsh Way, Rainham, RM13 8EU,

United Kingdom

 

Email: info@apexhomeenhancements.com

 

Our Principles:

Apex Home Enhancement respects your right to privacy and is committed to the following key principles:

 

  • We protect your privacy and aim to provide you with a service that is tailored to your needs.

  • Personal data is collected for specific purposes based on your consent or a legitimate interest when you contact us.

  • You have the right to information and access to your personal data at any time and may request its correction or deletion.

  • We do not sell your personal data to third parties. However, if necessary and if explicitly mentioned afterwards or if you have consented, we may share your data with group companies, brand licensees, partners and other service providers. In this case, their own privacy policies may also apply.

  • We take all reasonable measures to ensure the security and protection of your data from misuse.

 

We are pleased that you are visiting and using our website, online store, and social media presences. We hope that during your visit you will learn more interesting facts about Apex Home Enhancement, the history of our brands and our products and services.

 

What rights do you have regarding your data?

With regard to the data processing described in more detail below, users and data subjects have the right to

 

  • to confirmation as to whether data relating to them is being processed,

  • to information about the data processed, to further information about the data processing and to copies of the data;

  • to correction or completion of incorrect or incomplete data;

  • to immediate erasure of the data concerning them;

  • to receive the data concerning them and provided by them and to transfer this data to other providers/controllers;

  • to lodge a complaint with the supervisory authority if they are of the opinion that the data concerning them is being processed by the provider in breach of data protection provisions.

 

In addition, the provider is obliged to inform all recipients to whom data has been disclosed by the provider of any correction or deletion of data or restriction of processing that takes place. However, this obligation does not apply if such notification is impossible or involves a disproportionate effort. Notwithstanding this, the user has a right to information about these recipients.

 

Likewise, users and data subjects have the right to object to the future processing of data concerning them, insofar as the data is processed by the provider. In particular, an objection to data processing for the purpose of direct advertising is permissible.

 

The above rights may be limited in some circumstances, for example, if fulfilling your request would reveal personal information about another person, if you ask us to delete information which we are required to have by law, or if we have compelling legitimate interests to keep it. We will let you know if that is the case and will then only use your information for these purposes. You may also be unable to continue using our services if you want us to stop processing your personal information.

 

We encourage you to get in touch if you have any concerns with how we collect or use your personal information.

 

The Supervisory Authority

The Information Commissioner’s Office (ICO) in the UK is the for us relevant authority in matters of data protection. You have the right to make a complaint at any time to the ICO (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

 

The legal bases for processing

The legal bases for processing are listed below and at least one of these must apply whenever we process personal data:

  • Consent: the individual has given clear consent to process personal data for a specific purpose.

  • Contract: the processing is necessary for a contract or because you have asked us to take specific steps before entering into a contract.

  • Legal obligation: the processing is necessary for us to comply with the law (not including contractual obligations).

  • Vital interests: the processing is necessary to protect someone’s life.

  • Public task: the processing is necessary for us to perform a task in the public interest or for official functions, and the task or function has a clear basis in law.

  • Legitimate interests: the processing is necessary for our legitimate interests or the legitimate interests of a third party, unless there is a good reason to protect your personal data which overrides those legitimate interests.

 

Processing of special categories of data

No special categories data is processed.

 

Automated decision-making and profiling

We do not use automation for decision-making and profiling

 

Children Data

Our website is not intended for children and we do not knowingly collect data relating to children. If you become aware that your Child has provided us with Personal Data, without parental consent, please contact us and we take the necessary steps to remove that information from our server.

 

What are the categories of data subjects?

Customers, interested parties, visitors and users of the online offer, business partners. Visitors and users of the online offer. In the following, we refer to the data subjects collectively as "users".

 

Collection, use and storage of personal data

When you use the online offer, Apex Home Enhancement collects different data from you, partly also so-called personal data. This is information that relates to an identified or identifiable natural person (hereinafter "data subject").

 

Visiting the Apex Home Enhancement website in general

When visiting the Apex Home Enhancement website, you transmit data to our web server (due to technical necessity) via your internet browser. The following data is recorded during an ongoing connection for communication between your internet browser and our web server:

 

  • Date and time of the request

  • Name of the requested file

  • Page from which the file was requested

  • Access status (file transferred, file not found, etc.)

  • Web browser and operating system used

  • complete IP address of the requesting computer

  • amount of data transferred

 

For reasons of technical security, in particular to defend against attempted attacks on our web server, this data is stored by us for a short period of time. It is not possible for us to draw conclusions about individual persons on the basis of this data. The legal basis for the storage is our legitimate interest.

 

Cookies

We use so-called cookies with our internet presence. Cookies are small text files or other storage technologies that are placed and stored on your end device by the Internet browser you use. These cookies are used to process certain information about you on an individual basis, such as your browser or location data or your IP address.

 

This processing makes our website more user-friendly, effective and secure. The legal basis for this processing is a contract, insofar as these cookies data are processed for the purpose of initiating or executing a contract. If the processing does not serve to initiate or execute a contract, our legitimate interest lies in improving the functionality of our website. In this case, the legal basis is our legitimate interest.

 

If you wish to learn more about cookies in general and how they work, please visit https://ico.org.uk/your-data-matters/online/cookies/ or www.allaboutcookies.org. If you want to read more about the cookies we use, please refer to our Cookie Policy.

 

Further personal information is only collected if you provide it voluntarily, for example in the context of an enquiry. Depending on the area concerned, Apex Home Enhancement uses the personal data provided by you to answer your enquiries, to process your order and for the purpose of technical administration of the websites. In detail, the use in the respective areas follows as follows:

 

Consultation

We may use video teleconferencing software programs to conduct our consultations and various types of data are processed when using an online platform for meetings. The scope of the data depends on the information you provide before or during participation in an online meeting. If you contact us in electronic form, we store and process the data you have provided us with. The legal basis for this is our legitimate interest in effective customer communication in accordance with your consent and, insofar as it concerns an enquiry to enter into or fulfil a contract, also contract. You can request information about the purpose of processing, origin and, if applicable, recipients of your personal data from us free of charge at any time.

 

Contact requests and contact options

If you contact us via the contact form, social media per phone or e-mail, the data you provide will be used to process your enquiry. The provision of the data is necessary for the processing and answering of your enquiry - without the provision of this data we cannot answer your enquiry or at best only to a limited extent. The legal basis is the execution of a contract. If the processing does not serve to initiate or execute a contract, our legitimate interest lies in improving the functionality of our website. In this case, the legal basis is our legitimate interest. Your data will be deleted as soon as your enquiry has been finally answered and there are no legal obligations to retain data, e.g. for the subsequent processing of a contract.

 

Messenger

On this website, anonymised data is collected and stored using technologies provided by Ascend by Wix, for the purpose of web analytics and to operate the live chat system used to respond to live support requests. Usage profiles can be created from this anonymised data under a pseudonym. Insofar as the information collected in this way has a personal reference, the processing is carried out in accordance with our legitimate interest in effective customer service and the statistical analysis of user behaviour for optimisation purposes.

 

User account / registration

It is also possible for you to register an account. For this purpose, you will need to provide us with the following: email and password. Providing those will enable you to log in more easily without having to enter your data again when you use our services next. Apex Home Enhancement stores the data you enter to set up a customer account. We will hold your data for further orders as long as you maintain your registration. You have the right to access, correct or delete your registration data at any time. The legal basis for the storage is your consent.

 

Passwords

You should never disclose your password for accessing our portal to any third party and you should change it regularly. If you want to leave your account, you should press the logout and close your browser to prevent anyone from gaining unauthorised access to it.

 

Social Media Log In

You may also sign up using social log in from Facebook and Google. Using those however, is subject to the relevant providers privacy obligations. The legal basis for the storage is our legitimate interest.

 

Contractual Relationship

In order to establish or implement the contractual relationship with our customers, it is regularly necessary to process the personal master, contract, and payment data provided to us. We also process customer and prospect data for evaluation and marketing purposes. This processing is carried out on the legal basis of our legitimate interest and serves our interest in further developing our offer and informing you specifically about our offers. Further data processing may take place if you have consented or if this serves the fulfilment of a legal obligation.

 

Data processing for the purpose of fraud prevention and optimisation of our payment processes

Where applicable, we provide our service providers with further data, which they use together with the data necessary for the processing of the payment as our processors for the purpose of fraud prevention and optimisation of our payment processes (e.g. invoicing, processing of contested payments, accounting support). This serves to protect our legitimate interests in our protection against fraud or in efficient payment management, which outweigh our interests in the context of a balancing of interests.

 

Legal defence and enforcement of our rights

The legal basis for the processing of your personal data in the context of legal defence and enforcement of our rights is our legitimate interest. The purpose of processing your personal data in the context of legal defence and enforcement of our rights is the defence against unjustified claims and the legal enforcement and assertion of claims and rights.

 

Your personal data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. The processing of your personal data in the context of legal defence and enforcement is mandatory for legal defence and enforcement of our rights. Consequently, there is no possibility for you to object.

 

Social media

We maintain online presences within social networks and platforms in order to be able to communicate with the customers, interested parties and users active there and to inform them about our services there. When calling up the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.

 

Unless otherwise stated, we process the data of users if they communicate with us within the social networks and platforms, e.g. write posts on our online presences or send us messages.

 

The data you enter on our social media pages, such as comments, videos, pictures, likes, public messages, etc. are published by the social media platform and are not used or processed by us for any other purpose at any time. We only reserve the right to delete content if this should be necessary. Where applicable, we share your content on our site if this is a function of the social media platform and communicate with you via the social media platform. The legal basis is our legitimate interest. The data processing is carried out in the interest of our public relations and communication.

 

If you wish to object to certain data processing over which we have an influence, please contact us. We will then examine your objection. If you send us a request on the social media platform, we may also refer you to other secure communication channels that guarantee confidentiality, depending on the response required. You always have the option of sending us confidential enquiries to our address stated in the imprint.

 

As already stated, where the social media platform provider gives us the opportunity, we take care to design our social media pages to be as data protection compliant as possible. With regard to statistics that the provider of the social media platform makes available to us, we can only influence these to a limited extent and cannot switch them off. However, we make sure that no additional optional statistics are made available to us.

 

Data processing by the operator of the social media platform

The operator of the social media platform uses web tracking methods. The web tracking can also take place regardless of whether you are logged in or registered with the social media platform. As already explained, we can unfortunately hardly influence the web tracking methods of the social media platform. We cannot, for example, switch this off.

 

Please be aware: It cannot be ruled out that the provider of the social media platform uses your profile and behavioural data, for example to evaluate your habits, personal relationships, preferences, etc. We have no influence on this. In this respect, we have no influence on the processing of your data by the provider of the social media platform.

 

Who gets my data?

Within the company, those that need your data to fulfil our contractual and legal obligations are given access to it. Processors used by us may also receive data for the purposes mentioned above. These are companies in the categories of IT services, logistics, telecommunications, debt collection, advice and consulting, and sales and marketing. Where we use processors to provide our services, we take appropriate legal precautions and corresponding technical and organisational measures to ensure the protection of personal data in accordance with the relevant legal requirements.

 

We only pass on users' data to third parties if this is necessary, for example, on the basis of a contractual purposes or on the basis of legitimate interests in the economic and effective operation of our business or you have consented to the transfer of data. In the case of purely informative use of the web site, we do not pass on any data to third parties as a matter of principle.

 

How long will my data be stored?

For security reasons (e.g. for the clarification of abuse or fraud), log file information is stored for a maximum of thirty days and then deleted. Data whose further storage is required for evidential purposes is exempt from deletion until the respective incident has been finally clarified.

 

As far as necessary, we process and store your personal data for the duration of our business relationship, which also includes, for example, the initiation and processing of a contract via contact form or by e-mail.

 

In addition, we are subject to various storage and documentation obligations, which result from the UK's Commercial and Fiscal Law, among others. Finally, the storage period is assessed according to the statutory limitation periods.

 

How do we protect your Personal Data?

We protect your data using state of the art technical, and physical safeguards and operate a firm system of policies, confidentiality agreements, digital safeguards and procedures to ensure the highest level of administrative protection. The data we collect from you may be stored, with appropriate technical and organisational security measures applied to it, on our servers. In all cases, we follow generally high data protection standards and advanced security measures to protect the personal data submitted to us, both during transmission and once we receive it.

 

Economic Analyses and Market Research

In order to run our business economically, to identify market trends, customer and user wishes, we analyse the data available to us on business transactions, contracts, enquiries, etc. In doing so, we process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of our legitimate interest whereby the persons concerned include customers, interested parties, business partners, visitors and users of the web site . The analyses are carried out for the purposes of business management evaluations, marketing and market research.

 

In doing so, we may take into account the profiles of registered users with details, for example, of their purchasing transactions. The analyses serve us to increase user-friendliness, to optimise our offer and business efficiency and are not disclosed externally, unless they are anonymous analyses with summarised values.

 

If these analyses or profiles are personal, they will be deleted or made anonymous upon termination by the user, otherwise after two years from conclusion of the contract. In all other respects, the macroeconomic analyses and general trend determinations are prepared anonymously wherever possible.

 

Will data be transferred to a third country or to an international organisation?

The data provided will be processed within the UK. Please note that we have agreed standard data protection clauses with recipients of your data for states without an adequacy decision. This is against the background of protecting your data and achieving an adequate level of protection for your personal data.

 

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from "https://" to "httpss://" and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

 

Wix

We use the services of the homepage provider Wix.com Ltd, Namal 40, 6350671 Tel Aviv, Israel. Hereinafter referred to as "wix.com". The registered office in Europe: Wix.com Luxembourg S.a.r.l., 5 Rue Guillaume Kroll, L - 1882 Luxembourg. Wix.com collects two types of data: personal data (which can be used to uniquely identify an individual) and non-personal data (which is not used for identification purposes). Wix.com collects such information about our users and visitors, as well as users of users and others who provide it to us. Wix.com may also collect, solely for and in the interest of our users, similar data related to visitors and users of our users' web sites or services. Wix.com collects and uses data to provide our services and make them better and safer, as well as to contact our visitors, users and job applicants, and to comply with legal requirements applicable to Wix.com.

 

Wix.com may store and process personal data in the United States, Europe, Israel or other jurisdictions - either itself or through our affiliated companies and service providers. The data storage providers with whom Wix.com works are contractually obligated to protect your data. Wix.com may also collect, process and store such data in other locations, including the United States.

 

Wix may collect and process data about our users. We do so solely on behalf of and at the direction of our users. Our users are solely responsible for their users of users data, including for its legality, security and integrity. Wix has no direct relationship with users of users.

 

We may share the data of our visitors, users and their users of users with various third parties, including certain service providers, law enforcement agencies and application developers. In doing so, the data may only be shared in accordance with this policy.

 

External Links

Our website contains links to the online offers of other providers. We hereby point out that we have no influence on the content of the linked online offers and the compliance with data protection regulations by their providers.

 

Changes and updates to the privacy policy

We kindly ask you to regularly inform yourself about the content of our privacy policy. We will amend the privacy policy as soon as changes to the data processing activities we carry out make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g., consent) or other individual notification.

 

Concerns and Contact

If you have any concerns about a possible compromise of your privacy or misuse of your personal data on our part, or any other questions or comments, you can contact us.

In this Cookie Policy, we would like to inform you about what cookies are and which cookies we use on our website www.apexhomeenhancements.com. Operated by Apex Home Enhancement LTD of Marsh Way, Rainham, RM13 8EU, United Kingdom, acting as the Data Controller in accordance with the UK`s Data Protection Act (DPA) and the Privacy and Electronic Communications Regulations (PECR).

 

As changes in the law or changes to our company processes may make it necessary to adapt this cookie policy, we ask you to read through this cookie policy regularly. The Cookie Policy can be accessed, saved and printed out at any time.

 

What are cookies?

Cookies are small files that are sent by us to the browser of your end device when you visit our website and are stored there. Some functions of our website cannot be offered without the use of technically necessary cookies. Other cookies, however, enable us to carry out various analyses. Cookies are, for example, able to recognise the browser you are using when you visit our web site again and to transmit various information to us. Among other things, cookies enable us to make our website more user-friendly and effective for you, for example by tracking your use of our web site and determining your preferred settings (e.g. country and language settings). If third parties process information via cookies, they collect the information directly via your browser. Cookies do not cause any damage to your end device. They cannot execute programs or contain viruses.

 

What types of cookies does Apex Home Enhancement use?

Below are the different types of cookies we may use on our websites:

 

Cookies that are strictly necessary

These cookies are necessary for the technical, security and core functionality of the website and cannot be disabled. These cookies do not store any personal data.

 

Function cookies

These cookies allow us to provide you with enhanced functionality and personalisation, such as remembering your language preferences and other inputs you have previously made on our websites. They may be set by us or by third parties. If you do not allow these cookies, some features may not work properly.

 

Performance cookies

These cookies help us understand how our websites are used, measure the popularity and effectiveness of our sites and improve the performance of our websites. If you do not allow these cookies, we will not be able to monitor your behaviour on our websites to improve them.

 

Specifically, we use cookies and other tracking technologies for the following purposes:

 

Strictly necessary cookies

These cookies are necessary for the technical, security and core functionality of the website and cannot be disabled. These cookies do not store any personal data.

 

Functionality cookies

These cookies allow us to provide you with enhanced functionality and personalisation, such as remembering your language preferences and other inputs you have previously made on our websites. They may be set by us or by third parties. If you do not allow these cookies, some features may not work properly.

 

Performance cookies

These cookies help us understand how our websites are used, measure the popularity and effectiveness of our pages and improve the performance of our websites. If you do not allow these cookies, we will not be able to monitor your behaviour on our websites to improve them.

 

Legal basis for the use of cookies

The legal basis for the processing of so-called technically necessary cookies is our legitimate interest in processing personal data. The personal data will be deleted when they are no longer necessary for this purpose.

 

For other cookies or so-called third-party cookies or social media and marketing cookies, etc., we require your consent. If you have given us your consent to the use of cookies on the basis of a notice ("cookie banner") placed by us on the website, the lawfulness of the use is your consent. As soon as the data transmitted to us via the cookies is no longer required to achieve the purposes described above, this information will be deleted. Further storage may take place in individual cases if this is required by law.

 

Configuration of browser settings

You can manage your cookie settings using the setting options listed below or by configuring your browser settings. Most browsers are pre-set to accept cookies by default. However, you can configure your respective browser so that it only accepts certain cookies or not at all. You can also use your browser settings to delete cookies already stored in your browser or to have the storage period displayed. Furthermore, it is possible to set your browser to notify you before cookies are stored. Since the various browsers can differ in their respective functions, we ask you to use the respective help menu of your browser for the configuration options. If you would like a comprehensive overview of all third-party accesses to your Internet browser, we recommend that you install specially developed plug-ins for this purpose.

 

  • Disabling cookies in Internet Explorer

Select the "Tools" menu and then "Internet Options"

Click on the "Privacy" tab.

Select the appropriate setting.

 

  • Disabling cookies in Google Chrome

Click Settings > Advanced.

Under Security and Privacy, select Content Settings.

Click on "Cookies".

 

  • Disabling cookies in Safari

Go to Preferences > Privacy.

Click on "Remove all website data".

 

  • Disabling cookies in Firefox

Select the "Tools" menu and then "Options"

Click on the "Privacy" icon.

Click on the "Cookie" menu and select the desired options.

 

  • Disabling cookies in Opera

Opera 6.0 and later versions

Go to the "File" > "Preferences" menu.

 

Rejection of cookies

In the event that you reject the use of cookies, which we may only use on the basis of your consent, this setting will be adopted for the future. We would like to point out that you may no longer be able to use all the functions of our web site if you deactivate cookies through your browser settings or directly on our web site. If you wish to delete third-party cookies, you can only do this for past sessions via your browser settings.

 

The Cookies we use

Cookie

Domain

Type 

Description

Duration

ssr-caching

www.apexhomeenhancements.com

Necessary

The ssr-caching cookie is set by WIX and indicates how a site was rendered.

past

XSRF-TOKEN

.www.apexhomeenhancements.com

Necessary

The cookie is set by Wix website building platform on Wix website. The cookie is used for security purposes.

session

hs

.www.apexhomeenhancements.com

Necessary

Wix platform sets this cookie for security purposes.

session

svSession

.www.apexhomeenhancements.com

Necessary

Wix platform sets this cookie to identify unique visitors and track a visitor’s session on a site.

2 years

TS01e85bed

www.apexhomeenhancements.com

Necessary

 

This is a strictly necessary cookie used for security purposes.

session

TS01ee103e

.www.apexhomeenhancements.com

Necessary

 

This is a strictly necessary cookie used for security purposes.

session

bSession

.www.apexhomeenhancements.com

Necessary

 

Used for system effectiveness measurement.

30 minutes

 

What about Google Chrome cookies?

Separately to our use of Google Analytics cookies, when you access the Site via Google applications such as Google Chrome, Google may collect user information for the purpose of Google serving personalised advertising across your devices. Google is able place these advertising cookies on the devices used by visitors to the Site because we use Google services to run the Site. However these cookies are dropped for Google’s own purposes and as such we do not have any control over how or when they are dropped. You will need to opt out of receiving these cookies via your Google settings. For further information about these cookies please see: https://policies.google.com/technologies/types?hl=en-US. Please note that other browsers may use similar tools.

 

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Website or opened an e-mail including them. This allows us, for example, to monitor  the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

 

Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other details that directly identify you unless you choose to provide these.

 

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

 

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us.

Cookie Policy